BMW Facefilter 

The German premium car manufacturer inspires potential new trainees with this elaborate Instagram facefilter. With this gamification it is possible to find out which type of apprenticeship might fit the user best. Of course, it is not meant to make a decision for you – but you can play with the idea of rather getting a job in the mechanic department or becoming a computer scientist. By sharing the photos, BMW gains additional coverage on the social media platform.